What can we learn from Apple, Social updates, your summer content plan
Tech giant copy/ad brilliance and seasonal content planning...(hint...for me, it's all about Medium and Podcast this Summer)
If you aren’t interested in Apple updates… scroll down friend!
Yesterday’s Apple WWDC event literally took my breath away. 🍎
From the video editing to the presentation style to the graphics and copy it is a top level Skill Share class in how to #sellnotsell. Not only that, it is SO future forward I was astounded.
There was so much AI in there (they referred to it as “Machine Learning”) I was actually a bit surprised… but then it made me think… AI is already an integral part of your life. If you need help embracing what that means for your business, reply to this email and I’ll set up a quick and affordable 30 minute sesh with you and we’ll see how YOU can use it.
Be sure to take some time to watch the whole thing (it is 2 hours +) but I’ve compiled the MOST helpful updates coming to your Apple devices for you that will help you in biz AND life.
iOS 17
𝕚𝗣𝕙𝕠𝕟𝕖
Contact Posters - control how you look AND easy sharing of contacts with NameDrop - business cards are SO TWO YEARS AGO.
Live Voicemail - you will be able to see real-time transcriptions as someone leaves a voicemail, with the opportunity to pick up…OMG STAAHP SO GOOD!
FaceTime now supports audio and video messages - no more dropped call on this one! Video voice mail and messages are here!
Reactions (think hearts, balloons, fireworks, laser beams, rain, more) just FUN and CONNECTIONS. That’s what all of this is about for me.
StandBy looks AMAZING! It will be a full-screen experience when iPhone is on its side & charging. Think nightstand, kitchen counter, or desk, and you personalize it. Smart Stacks, Live Activities, Siri, incoming calls and more will be supported.
𝕄𝕖𝕤𝕤𝕒𝕘𝕖𝕤
Live Stickers - get creative and more expressive! This just looks like fun AND could be extremely useful when sharing objects on a biz message.
Keyboard/+ Sign - catch-up arrow (where was I???), an expandable menu for a cleaner more user-friendly experience, Autocorrect update (whew SO needed) audio messages now transcribed (OMG so helpful!) and the announcement of Check In. This is 100% one of my fave new features.
From Apple ↴
After a user initiates a Check In, their friend or family member will automatically be notified as soon as the user arrives. If they are not making progress toward their destination, useful information will be temporarily shared with the selected contact, such as the device’s location, battery level, and cell service status. Any information shared is end-to-end encrypted.
𝕁𝕠𝕦𝕣𝕟𝕒𝕝
“I think I love you most of all Scarecrow”… ok just go with me, it’s a play on words, IYKYK…
The most important thing I personally do for my mental health is to journal. Some days it’s messy, some days it looks like I gave a craft class at Michaels, some days I type a few words and call it a day.
With this new luscious app iPhone users can reflect upon their day and even practice a bit of gratitude. Suggestions will be made to help you including recent activity, photos you took, places, workouts you recorded, etc. There will even be scheduled notifications to help build a journaling routine. Of course, you’ll be able to lock the app, the use of on-device processing, and end-to-end encryption, Journal is built to protect a user’s privacy and ensure no one — including Apple — can access a user’s entries. HURRY JOURNAL!!!
I’m part of the beta program, btw, so I’ll let you know when I have access.
iPad
New Lock Screen - think winsome widgets and willowy wallpapers and LiveActivities - all WITHOUT unlocking your screen… TIMESAVER!
Interactive widgets - MORE productivity with ease is coming your way! Seamless integration with most of your fave apps.
PDF - UPgrade! This is a double whammy as this affects the Apple Notes app as well and you KNOW I 🩷 Notes. iPad will use machine learning (SEEEEE) to identify fields in a PDF. You’ll be able to add details, like names, addresses, and emails found in your contacts AND have real time collaboration abilities.
the Health App - more and more we can participate in our own health and well-being. This update is gorgeous and SO needed in this day and age.
macOS - SONOMA 🍷🍇
Exciting key points include -
Users can personalize their desktop 🤩 with interactive widgets and stunning screen savers, accessing iPhone widgets on their Mac through the feature known as Continuity.
Video conferencing is enhanced with features like Presenter Overlay, which puts a presenter on top of shared content, and Reactions, which allows users to trigger fun video effects of cinematic quality. OMG this looks utterly amazing! 👩💻
Safari receives significant updates, including Profiles for keeping browsing separate between different topics or projects, and web apps for quicker access to favorite sites. Catch up to Chrome, eh? 🤓
Gaming is improved with the introduction of Game Mode, exciting new titles, and a new game porting toolkit, making it easier for developers to bring more games to Mac. 🎮
My gosh, it’s SO time to get to social updates! 🦋
📺 Youtube - you will be able to activate Community Posts via the Advanced Features tab in the app. YAY! Formally only for channels with 1000 subs, here’s how from YouTube… “You can sign up for advanced features by going to Studio > Settings > Channel > Feature eligibility. Once there, opt into advanced features, or you can tap the plus sign in the YouTube app, tap create a post, and if you don’t yet have access to advanced features you will be prompted to verify at this point.”
Not only this, YouTube shorts are setting RECORD numbers… think early TikTok days… if you have ever thought of starting or growing your channel, now’s the time… Here’s mine! Follow me and I’ll getcha back! 🎯
∞ Meta Biz Suite - honestly friends, the number of updates in the last few months is incredible. Insights, uploading AND scheduling reels, the content calendar, I simply cannot recommend this FREE app enough for your IG and FB content. And, yes to answer many of your questions… I PAY for verification. It has been a game changer and worth it all the way.
⏰ TikTok - a small but unknown update is the “refresh your feed” option… head to your settings - content preferences - refresh your feed. 😅 So helpful if your “for you” feed is full of gunk you don’t want. Conversely friends, make sure to keep YOUR content on point so someone doesn’t want to refresh and get rid of YOU!
📸 Instagram - does it AGAIN! OK, you can edit your videos INSIDE the app like never before (I’m not ready to give up CapCut but WOW). You can add audio in a wave style editor, split and add images to a video and loads more. See a post where I played around with it here.
Not done with IG, yet! Stories are getting another upgrade… go update your app like right now… I’ll wait… RIGHT NOW! First, look at the feed and see that now there are only 3 stories across and they are BIGGER. Not only that there are more things to DO in there.
Didja make it this far? This is it! Short, sweet, to the point and helpful…
𝕊𝕦𝕞𝕞𝕖𝕣 𝗖𝕠𝕟𝕥𝕖𝕟𝕥 𝗣𝕝𝕒𝕟𝕤
Write weekly+ on Medium, prepare for Medium Day, share on socials
Video podcast bi-weekly - create shorts - share on socials
Newsletter substack - bi-weekly (unless I miss you too much, then more) - share on socials
Post less - Story more - content pillars Summer 2023
multi-hyphenate style living
life as a freelancer
musician/performer life
travel
Apple tech/software
planner stuff (check out CreateIt, I’m creating videos now it’s sooo fun!)
my fave coaches and how/what they do for me AND HOW MUCH I LOVE these women!!
Ok, I think I have filled up your brain… as I said at the top, take you time and re-read this several times to soak it all in. I’m here to help so reply and lemme know how I can help you.
I gotta go and do things and start practicing for my upcoming KEYNOTE… WHAT?!
More on that in the NEXT ONE! 😜
XO, Karen
When you’re ready here are three ways I can help you further:
Option 1 - 𝕗𝕣𝕖𝕖! ask me ANY question about your website, SEO or marketing and I will answer AND feature your biz and socials in the newsletter with the answer… I have over 400 subs right now so think of it as a micro-ad. 🦋
Option 2 - Social Audits! $25 gets you a detailed email and video with insights, info, inspo designed specifically around you. I WILL. NOT. need a password. Email me for details.
Option 3 - Deep Dive Social Media Strategy session - 60 minute session + you may send 2 emails with follow ups and questions. ⇥$175 for Subscribers (email will be verified) $350 for non-subscribers⇤