Is your social media plan a little bit like this year's Spring? Cold, dark and a bit unclear...
Don't you worry, #Igotchu with updates and insights and actions!
Welcome new subscribers! So very glad to have you here. Please know that I want you to ask questions about all things social and blogging.
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This issue of 𝗣𝕠𝕤𝕚𝕥𝕚𝕧𝕖 𝕍𝕚𝕓𝕖𝕤 digital marketing newsletter is brought to you by The Voice Lab of Chicago. They are doing incredible things and right now are running a Flash sale! Liz is one of my fave humans in the world and you’ll be hearing her sooner than later on the podcast.
Gender-Affirming Voice and Speech at The Voice Lab
Happy Spring!
If YOU have sunshine, please share where you are because it’s even cold and rainy here in Vegas! And that is ok by me because before you know it, it’ll be 105. 😜 Not to mention we NEED that rain.
So, I found this video while searching for top news for you and just have to it. Really only the beginning moments, because the amazing GaryVee says what I’ve been saying since FOREVER and it’s even my tag line… YOU DON’T NEED TO BUY ADS! 🎯 Especially now.
When I heard him say that I:
A) felt very fancy
B) wanna remind you how important this is to understand.
The rest of what I say? You need systems like messy consistency and taking care of social SEO.
If you really want big growth and gains it will not be easy but it is doable. I’ve been using and learning an incredible app to help called Vidyo and this along with messy consistency and a strong social SEO plan is helping my clients grow more than ever.
What is a strong social SEO plan?
→ Using the proper hashtag strategy for each platform
→ Shouting from the rooftops ALT TEXT AND IMAGE TITLE ON ALL IMAGES
→ Vertical Video that is less than 2 mins and 59 seconds is best
→ A livable-yet-messy consistent schedule.
Let’s goooooo…
Instagram stories are doing really well for multiple clients and myself. IMHO, one of the best ways to use stories is “behind the scenes”, “what I’m doing today” and then story your important posts, ones that have CTA (call to action), and add a link to those. Then save those to your highlights. If you have a question about that or you want me to look at yours and do a quick audit, write me back and I will!
Instagram has changed their hashtag guidelines… 3-5 hashtags max and always use “topics” whenever you can. They will be adding more to the topics categories and hopefully sooner than later.
For all my writing friends…
I want you to think about writing on Medium.
I have started to tap into the beginning of “compounding interest” with my stats. I have never had notifications before… like maybe one or two max a week.
By adding in a few additional actions, my stories on Medium are starting to be read by more people.
Those actions are:
weekly posts ( I’m considering adding more as I’ve got a lot to say 😜)
reading others work, clapping for them and writing thoughtful comments (engagement is key and just like every other platform, you will be rewarded for participating)
updating my header, about page and pinned
sharing on socials liberally, using the built in links and images plus creating additional and even audiogram style ones.
here is the best update ever!! You can now EXPORT THE SUBSCRIBERS! WHAT?! Do this NOW, friends. It is amazing they have included this. Be sure to welcome new subscribers and always give a clear way for people to unsubscribe.
Do you notice a similarity to my oft-cited social media platform advice? You will be rewarded when you participate in the platform as well as post to it.
Here are a couple of pics from my account… small but growing!
![karen michaels writes on medium, shares her stats to help others](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbabf3a2-e63d-486b-8445-bee0dcdb37ba_2470x1004.png)
![karen michaels writes on medium, shares her stats to help others](https://substackcdn.com/image/fetch/w_720,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2d7833f7-53ba-4622-9c41-b6c4dc8fd6f9_2474x1012.png)
From ⏰ TikTok - we’re rolling out a way to refresh For You feed recommendations if they no longer feel like they’re for you. When enabled, this feature allows someone to view content on their For You feed as if they just signed up for TikTok. Our recommendation system will then begin to surface more content based on new interactions.”
The above is directly from the Tok. BTW, I know its weird out there with TT. I wish I could tell you what to do.
Please, please download your data so you can keep comments, videos. Screen shot your followers so you *could find them somewhere else… if you have a big account I would pay someone to do that for you. You don’t want to lose those followers. Fingers crossed it all works out.
You may have noticed my podcast is woefully behind. 😭 I had some tech issues and I have just about (I hope!!!) resolved them. I was interviewing the most incredible woman I have become friends with and absolutely gutted that the whole interview was lost. 😣 Please go find and follow Purple Reset on Twitter, TikTok and YouTube. She’s an absolute gem of a human and her journals are GORJUS! Love you, Sam! You’re the greatest!
Until next time,
Karen 🦋
There’s a lot of great tips in here!